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When Every Advert Looks The Same

When Every Advert Looks The Same

The Hidden Risk of AI-Generated Marketing. Cue Lark Scroll through Facebook or LinkedIn for a few minutes and you’ll start noticing something strange.A gas installer advert. A towing company promotion. A school event poster. A DSTV technician offering installations. A...
CASE STUDY #3

CASE STUDY #3

From “Nice Cards” to a Full-Blown Brand Presence OVERVIEWFor over 17 years, this construction powerhouse has been building roads, tackling civils and leavingtheir mark on some of Mpumalanga’s biggest projects. From assisting local mines to putting thefinishing touches...
CASE STUDY #2

CASE STUDY #2

How to Retire a 10GB Company Profile (Before It Retires You) OVERVIEWFounded back in 2007, this engineering & fabrication company had the skills, the machines and thepeople. What they didn’t have? A digital presence. In an industry where face-to-face meetings...
CASE STUDY #1

CASE STUDY #1

When a Consumables Supplier Needed More Than a Quick Weld OVERVIEWImagine a consumables supply company trying to look the part in a tough local industry… but instead looking like the bargain-bin version of itself. Their online presence? Practically rusted shut. A sad...
When Agencies Go Fishing in the Wrong Pond.

When Agencies Go Fishing in the Wrong Pond.

Cue Lark’s IntroductionThere’s a particular behaviour in the creative industry that I simply cannot stand: Agencies sliding into a business’s inbox with unsolicited “insights”, trying to sow doubt or offering mystically cheap rates to steal a clearly well-managed...