My Blog
When Every Advert Looks The Same
The Hidden Risk of AI-Generated Marketing. Cue Lark Scroll through Facebook or LinkedIn for a few minutes and you’ll start noticing something strange.A gas installer advert. A towing company promotion. A school event poster. A DSTV technician offering installations. A...
CASE STUDY #3
From “Nice Cards” to a Full-Blown Brand Presence OVERVIEWFor over 17 years, this construction powerhouse has been building roads, tackling civils and leavingtheir mark on some of Mpumalanga’s biggest projects. From assisting local mines to putting thefinishing touches...
CASE STUDY #2
How to Retire a 10GB Company Profile (Before It Retires You) OVERVIEWFounded back in 2007, this engineering & fabrication company had the skills, the machines and thepeople. What they didn’t have? A digital presence. In an industry where face-to-face meetings...
CASE STUDY #1
When a Consumables Supplier Needed More Than a Quick Weld OVERVIEWImagine a consumables supply company trying to look the part in a tough local industry… but instead looking like the bargain-bin version of itself. Their online presence? Practically rusted shut. A sad...
When Agencies Go Fishing in the Wrong Pond.
Cue Lark’s IntroductionThere’s a particular behaviour in the creative industry that I simply cannot stand: Agencies sliding into a business’s inbox with unsolicited “insights”, trying to sow doubt or offering mystically cheap rates to steal a clearly well-managed...
How Do You Determine Who Your Target Audience Is?
Let’s Stalk Your Ideal Customer (Professionally, Of Course)Trying to sell to everyone is like handing out steak samples at a vegan market, effort entirely wasted.Knowing exactly who your audience is (and isn’t) turns “posting and praying” into marketing thatactually...
When It’s the Right Time to Change Your Marketing Game
Lark’s Tough Love MomentYou wouldn’t wear your matric-dance outfit to a business meeting, right? (Unless your brand is chaos, then, respect.) The same rule applies to marketing. Sometimes your old look, language or logo just doesn’t fit anymore. Knowing when to level...
What Is Your Brand’s Persona?
Let’s Get Personal(ity)If your brand were a person, would it sip rooibos quietly or knock back espresso shots while plotting world domination? Every business has a personality, whether it’s bold and loud or calm and trustworthy - and that’s exactly what a brand...
The Launch of the Bird Visuals Website (Finally!)
“Wait… what? Since 2009 and no website?” Yes, you read that correctly. Bird Visuals has been flying under the digital radar since its launch in 2009. The irony of running a creative agency that preaches the importance of marketing, while not having its own website, is...